Celebrating NECC Entrepreneurs for National Womens Small Business Month Northern Essex

In Dagne Dover’s case, Mash says her team makes this practice a part of the company’s initiatives. There are double standards and double binds that we have to contend with and be cognizant of but must not get caught up in. The more we plow forward and refuse to get derailed by these challenges, the quicker they will dissipate and we can build a new paradigm. Plus, their seasonal flowers are sourced from farm partners in the U.S., as well as Ecuador and Colombia. What’s more, the company is fighting plastic waste by using upcycled burlap (aesthetic as it is eco-friendly) to wrap their bouquets in. The best part is that the chocolate chip ones remind me of a certain other childhood brand taste-wise. In the third quarter of 2020, women in the U.S. earned 30 percent less than men — and that gap increased with age.

Marketing your women-owned business

The U.S. government defines a woman-owned small business as one that meets SBA size standards and is at least 51% owned and controlled by women who manage day-to-day operations and make long-term decisions about the company. The program is open to U.S. citizens born or naturalized in the United States. There’s nothing more relaxing than slipping into something comfy after a bath or shower and Bathen, a company that describes itself as a “socially conscious after-bath brand” has a few options.

Online networking groups

Read more about Women-owned business branding here.

Participating in conferences and events can be a superb way to spark conversations, build relationships, and learn more about the industry. These strategies will help you foster long-term loyalty and increase your chances of success in the local market. Additionally, social media can play a role in reputation management by helping you actively monitor customer feedback and address any concerns quickly and effectively.

A business can connect with key partners interested in investing or working together on a project by attending trade shows. These types of conventions provide the perfect opportunity to gain insight into the latest trends in your field. Not only this, but networking also allows women entrepreneurs to unlock resources they may need to be made aware of, maximizing their chances of meeting objectives and achieving long-term goals. Align local SEO tactics with reputation management to help you improve online visibility and build trust with your local community.

Search engine marketing effectively drives targeted traffic and increases conversions by optimizing your website for specific keywords. SEO and SEM are two strategies you can use to target customers searching on the web.

To this day, that mission and her goal of producing high-quality goods are still driving the brand. Leahy says that it’s important for their leadership to reflect “the community we’re trying to serve” — one that’s predominantly women. March is a month packed with various celebrations, both popular and little-known, reverential and trivial. There’s St. Patrick’s Day, Holi, Pi Day, the Oscars — the list is long. One that tops the list for many around the globe — and one that’s soon drawing to a close, is Women’s History Month. Understanding the true history of our country will help us to comprehend the need for full equality under the law for all our people.